Destination Germany continues to witness stable growth from India

first_imgThe German National Tourist Office (GNTO) India recently concluded its annual four-city roadshow in India. The roadshow, which took place in Mumbai, Chennai, Kolkata and New Delhi saw interactions between German partners and the Indian travel trade on latest offers, highlights and attractions for the Indian travellers.More than 250 travel companies had attended the event in Mumbai. The event saw the participation of eight German partners- Köln-Düsseldorfer Deutsche Schifffahrt AG, The City Tourism Board of Cologne, The State Tourism Board of Saxony, Stuttgart & Southwest Germany, The City Tourism Board of Baden –Baden, Airberlin, Lufthansa German Airlines and Maritim Hotels.Romit Theophilus, Director- Sales & Marketing, GNTO India, said, “Germany has recorded over 5,00,432 overnights from India for the period of January-August 2016 a growth of 4.4% over the same period last year. To keep with the changing times and traveller trends, GNTO India launched its Facebook page in February 2016. We look forward to the Germany Tourism page becoming a hub for discussions relating to travel to Germany, sharing of itineraries, exciting travel finds in the country and lots more.”The core marketing theme for GNTO in 2016 was ‘Germany- Holidays in the Heart of Nature,’ further reinforced in the organisation’s promotions and communication. The objective of the core campaign was to strengthen Germany’s image as a travel destination for natural and scenic holidays.Theophilus added, “Germany is a magnificent destination with a plethora of scenic and natural landscapes to choose from. From the Zugspitze in the German Alps in the South, the Wadden Sea and the Coastal cities in the North to the Bastei Rock formations in the East, Destination Germany has something for everyone. What’s more, all this is available at a phenomenal price, making Germany a very lucrative holiday destination.”The GNTO, India office are also in the process of launching ‘Destination Germany – Online Training Programme’ by 2017. There are a number of Tier-II and III cities waiting to be tapped and Theophilus feels that the roll out of this long-awaited online training programme will further strengthen and spread German product knowledge among the small-town agents.last_img

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